- Our belief in offering sustainable brand and green graphic design strategies to all our clients is what makes us tick. If while we are delivering design solutions that work hard, look good, and garner ROI; we can also introduce a new sustainable design strategy such as right-sized printing, inks that contain no hazardous metals, or using renewable resources – we will have done our job – and then some.
Far and away the best prize that life offers is the chance to work hard at something worth doing.
- sustainable and green graphic design
Sustainable graphic design considers the environmental impacts of design solutions throughout a life cycle that includes: raw material; transformation; manufacturing; transportation; use; and disposal.
This all matters because: If all the world's more than 6.8 billion people were to design, produce, consume, and dispose of paper and print as North Americans do, we would require FOUR times the resources available on our planet and would still not be able to achieve sustainable economic growth.
To that end: we ask these 11 questions before we design or specify anything:
There are databases to find up-to-date info on the most environmentally-friendly papers and in-depth information about certifications, recycled content, bleaching, etc.
- sustainable and green ink selection
We specify vegetable-based inks (over soy-based) which contain no crude oil and therefore reduce contaminants such as VOCs and hazardous waste.
Additionally, this resource lists spot colors in the Pantone Matching System® which contain high levels of potentially harzardous metals such as barium and copper. We will find alternatives.
- sustainable and green printing
It's tough to tell a green printer when you see one, with everyone clammering to get aboard the green bandwagon to garner more business. We search for the authentic printers in our locale to support our sustainable and green design.
We leaned on the Sustainable Standards for Printing published by Re-nourish®:
- sustainable and green studio
The sustainability of our studio and our operations are the link between the mundane, everyday tasks -
such as using only environmentally responsible dish soap - and the bigger decisions of purchasing
100% renewable energy.
Management policies include:
- sustainable graphic design widget
Divided into three sections; “paper,” “print,” and “more info,” the sustainable graphic design widget delivers basic information about the environmental impacts that design methods and techniques have.
Designed primarily as an easily-accessed working tool for designers, the widget also has some ethical tips and links to other websites with more information.
- and last but not least: print versus digital?
Published in February 2012, this take on the question is penned – make that keyed – by Eric Benson appeared on the Living Principles site. As with most "either/or" questions, the answer is not that easy.
Print versus Digital: The Scuffle in the Studio